London Morgan gives sports car customers the Savile Row treatment

London Morgan is not your traditional car showroom. The business operates from a series of ex-stables neatly tucked into a cobbled side street among the hustle and bustle of the capital.

Running a dealership in a London mews may suggest footfall would be limited, but sales manager Harry Gibson and dealer principal Anthony Barrell say the contrary is true, because the dealership knows how to attract “the Morgan customer”.

The dealership’s  thesis is that buying a Morgan is a special experience and it wants to make that experience as high-quality and as bespoke for the customer as the vehicle they are buying.