Guy Jones has left the role of sales and marketing director at MG Motor UK and joined the senior management of tyre firm Bridgestone.

Jones had been at Chinese-owned MG Motor UK since 2009, and had previously served as marketing director of Kia Motors UK and brand manager at Bentley.

Bridgestone said his main objective as its north region business development director will be to manage the delivery of a number of key projects as part of a process to transform the sales and profitability of the European business, working across the commercial and consumer divisions in the UK and Ireland as well as the Nordic regions.

It is a newly created role and will see Jones working alongside sales and marketing directors Farrell Dolan (consumer) and John Folliss (commercial), and reporting to managing director Robin Shaw.

Jones said: “I have joined the global number one brand in the tyre and rubber business so naturally, I am delighted.

“I am looking forward to working for a business that is not only strong in the passenger car segment but also light commercials, motorcycles, agricultural, off road and truck and bus.

I have been really impressed by the culture of the people here and their levels of commitment.

Jones also sees great potential in Bridgestone’s sister brand Firestone.

“Firestone represents an exciting proposition and there are ways to leverage the brand which, in turn, can transform the sales and profitability of the European business.”