Car dealer Unity Automotive has taken the Alfa Romeo franchise for the first time with the acquisition of the Motor Village site in Kidlington, Oxfordshire.

It brings the total number of sites operated by Unity to five, alongside Coventry, Peterborough, Tredington and Leicester. Unity's franchise porfolio now includes Subaru, Mitsubishi, SsangYong, Chrysler, Jeep, Great Wall, Isuzu and Alfa. The deal was completed on Christmas Eve. The workforce now numbers more than 100.

Motor Village, the trading name of Italian Motor Village (owned by Fiat), continues to represent Fiat, Alfa, Abarth, Jeep and Chrysler in Croydon and Marylebone.

Jon Mathers, owner of Unity, said: "This purchase now gives us the geographical shape we have been looking for, but we are still looking to expand in 2015 with our current manufacturers."

Group turnover for 2015 is projected to exceed £45 million and sales of new and used vehicles of 3,300 units.

This could rise shortly with the imminent opening of Unity's first solus used car operation at a new location in the North Cotswolds due to open in February .