Toyota has teased its new RND concept ahead of its world debut next week.

The new model will debut in the UK on January 26, ready for fast-track development.

The first image released today hints at how the concept’s design marks a radical shift in direction for Toyota, taking the “fun-to-drive” qualities of its cars to a higher level. Although presented as a concept, Toyota acknowledges the RND will be unveiled in its production-ready form.

Manufacturing and product supply have been secured and on-the-road pricing has been fixed at a level with an aim of making the concept more easily accessible.

Toyota is confident that the RND concept’s impact will go far beyond its own model range, having the potential to transform the look of every vehicle on the road.

President of Toyota GB Matt Harrison said: “Full details of the RND Concept will be announced next week, but ahead of the official unveiling I can say that this is something we are proud of and that will make a valuable contribution to the world we live in.”