Vauxhall is reving the Viva name, more than 30 years after it was last in showrooms.
It will launch a new five-door entry-level model called Viva in summer 2015, replacing the Agila.
The Viva will be the latest edition to Vauxhall’s small car range with the A-sector Adam and the Corsa supermini.
The Viva will have a five-door body style with either four or five seats.
“This bold, radical name will attract attention and engender curiosity in the car,” said Peter Hope, Vauxhall’s marketing director.
The original Viva was available from 1963 until 1979. More than 1.5 million Vivas were manufactured at Vauxhall’s plant in Ellesmere Port.
Vauxhall released the first image of the new Viva today, with the Adam and Corsa above it (below).
The orignal Viva
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
Mal - 10/09/2014 13:56
Slightly better than calling a car "Adam" . . but the original Viva was hardly a nostalgic fun fest! What next? A new Chevette, Magnun or Firenza?