CitNow, the provider of video support services to the automotive industry, has appointed Chris Lacey as non-executive director.

Lacey, who has more than 40 years automotive industry experience with leadership positions at General Motors and Vauxhall/Opel, will help the company through its next period of expansion.

CitNow is currently providing sales and aftersales video services to 15 UK vehicle manufacturer brands (OEMs), and has its systems installed in more than 1,000 dealerships.

The company also has a global strategy with four OEMs and plans to expand its existing operations further in the UK and other European markets, as well as the USA, Africa, Middle East and Central & East Asia.

Alistair Horsburgh, CitNow chief executive, said: “Our future business plan includes considerable growth and expansion in a number of countries with an ever increasing customer base. Chris has a long and successful automotive career and has operated in a variety of diverse markets with many hundreds of dealers.

“The CitNow Board values Chris’s skills and expertise and knows that his contribution will be beneficial in many areas, thus ensuring that the company continues its development successfully and at the pace planned.”

Since retiring from General Motors at the end of 2010, Lacey has helped the boards of a select group of companies within the automotive industry across Europe, including accountancy firm ASE.

Lacey said: “I have known the company for the past two years and I have witnessed the positive impact in sales and aftersales results in dealers where the CitNow system has been implemented.

"I truly believe that this product can significantly increase vehicle sales, profitability and aftersales business of all dealerships; but just as important is the improvement in customer satisfaction results achieved in this competitive industry.

“Forward looking automotive brands and dealers will find the CitNow product as a business growth catalyst. I also know the pressure that business expansion places on a company and look forward to assisting the CitNow team to deliver its planned growth and expansion.”