Chris Masters has been appointed to the newly-created role of account director at dealer online technology specialist iVendi, working exclusively with the top 100 UK dealer groups.

He is the 10th new appointment made at the company in the last three months as it continues to pursue its plans, currently on track, to double in size during 2014.

Masters (pictured) has previously been account director at Auto Trader and head of group sales at Motors.co.uk.

He said: “iVendi currently has relationships with more than 1,300 dealers across the UK, but we want to increase our penetration among the top 100 groups. That is very much my brief and something that I will be working towards, showing how our technology can successfully drive online activity and sales.”