Used car classified site Motors.co.uk is to add a finance calculator ‘widget’ as a no-cost option to all of its dealer customers from August.

The development will be delivered through an ongoing partnership with vehicle retail solutions business iVendi.

The flexible finance calculator is the latest in a line of product upgrades designed to help consumers find cars and drive more leads and sales for dealers.

Andy Coulthurst, Motors.co.uk managing director, said: “We have huge demand from dealers for this product. We’ve decided to invest in the technology and offer it as a free upgrade for our partners. Each operation is a bespoke set-up and we aim to have everyone live on the system by the end of September.”

Dealers choosing to feature a finance calculator alongside their stock will be able to select their interest rates.

Coulthurst said: “The feedback we received from dealers was that they did not want a ‘one-size-fits–all’ solution; each will retain flexibility in the finance offer they present to customers based around their individual business requirements.”

As an additional upgrade, dealers selecting the calculator can partner directly with iVendi and feature the carfinancechecker.com product on their vehicle details page to generate finance-profiled qualified leads on a cost-per-lead basis.

The carfinancechecker.com product will supply qualified finance leads directly to the dealer, who is then able to place the business with their chosen lender.

Coulthurst said: “Allowing the consumer to check their credit before applying with the dealer is a great solution for all parties. The consumer is more likely to be offered finance products for which they qualify, while the dealer is able to establish the credit worthiness of a potential customer before proceeding”.