Aston Martin has announced a bespoke product programme for a new saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.

As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive saloon, but it will only be made for rich customers in the Middle East.

The luxury saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.

Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 supercar.

The new saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.

Aston Martin design director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art.

"It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”