Kia is using augmented reality to allow readers of its printed customer magazine Eureka to access additional digital material online via their smart phones.

Using Layar, an augmented reality application which can be downloaded onto smartphones, readers can scan AR logos - similar to a QR code - which appear throughout the latest issue of Eureka.

The AR content supplements the printed Eureka article introducing Kia customers to the new special edition Cee’d ‘VR7’ by offering a short video showing its key features, linking through to the ‘VR7’ page on the Kia website and also enabling readers to find their nearest Kia dealership or to request a test drive.

The ‘VR7’ range is available across five models: Picanto, Rio, Cee’d, Cee’d Sportswagon and Pro_cee’d.

The ‘VR7’ range offers air conditioning, a leather trimmed steering wheel and gearshift, Bluetooth with music streaming and USB & AUX ports as standard. Other features such as alloy wheels, reversing sensors, electrically adjustable heated door mirrors and electric front windows are also included.

Kia is hoping to continue to use AR across other platforms in the future.