Peter Vardy Carstore, the dealer group's used car supermarket, has added a unique coffee bar to enhance the customer experience.
The CarStore Cafe is a retro-fitted ice cream van serving up hot drinks, ice cream and light lunches to customers at competitive prices.
The showroom, in Glasgow, also has a Formula 1 car-style soft play area for children, mini cars, pinball machines, iPads and TVs showing cartoons, seating areas, a business lounge and a enclosed handover zone for customers to collect their car.
The company said: "When we were dreaming up the CarStore we wanted to have somewhere that people would come for the amazing deals but stay for the experience.
"We have created a warm and welcoming environment inside to make our customers relaxed enough to make an informed decision when buying their next car."
Click on the image below to explore Peter Vardy's CarStore
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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