Volkswagen Group Russia has created a unique brand experience at the 2014 Sochi Winter Olympics.
As part of the automotive brand’s paviliion at the Olympic Park, 60 live dancers will bring the medal count to life twice a day as part of a ‘living medal table’.
The dancers will symbolise changes in the medal rankings through individual choreographies as well as a digital animation on a 540 square metre LED screen.
The pavilion features a five-storey front and a showroom for the latest models from Volkswagen, Audi, Škoda and Volkswagen commercial vehicles.
It also features a hospitality area and a press centre.
Marcus Osegowitsch, general director at Volkswagen Group Russia, said: "Creating a connection with the Olympic Games demonstrates our support for the Games and our commitment in Russia.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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