"We have been volume dealers and then got out of volume, but fundamentally we’ve always been specialist car sellers.”
Gareth Williams describes the focus in Hatfields, his north of England dealer group, as not being on selling hundreds of cars, but on selling one. That one will lead to another, of course, but it’s Williams’s way of explaining the company’s ethos of engaging with a customer. With a really good plan in place to sell one car, he can feel confident the business will reach its goals.
Land Rover (3)
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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