Hyundai has opened Europe’s biggest dealership showcasing its new global dealer identity.

Located in Frankfurt, Germany, the new dealership is one of 200 in Europe that will feature the new look by the end of 2014.

The two-storey showroom is situated close to Hyundai Motor Europe headquarters, the dealership will be operated by new network partner Delta Automobile.

President of Hyundai Motor Europe Byung Kwon Rhim said: “Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension –where customers can truly experience the Hyundai brand.”

Inspired by customer emotion, the motion of vehicles and the outdoors, the ‘EMotion Park’ design concept features warm bronze exterior tones combined with natural light that flows through the interior, resulting in a bright, airy and sophisticated ambience.

Customers benefit from lounges and tablet computers, giving visitors a new dimension in which to explore the Hyundai brand.