The government is to clamp down on nuisance text messages and calls, according to The Independent.

Dealers may need to re-think their sales and marketing strategies as of this month while the government makes a conscious effort to enforce fines for nuisance calls and texts.

Full details are to be revealed later this month but the paper reports that the Government plans to go as far as changing the law to ensure the severity of these types of sales approach.

The conservative minister of state for culture and the digital economy is said to be recommending a change to regulations with a view to making it easier to fine these types of firms that are actively hounding people on a daily basis.

The proposal of fines is to protect the vulnerable from cold contact like this – something that the government has been trying to crack down on for a while and only last year was thrown out when a legal decision went against the Information Commissioner’s Office (ICO).

As reported by The Independent, Lib Dem MP who co-chairs the All-Party Parliamentary Group on Nuisance Calls, Mike Crockart, said: "If this goes ahead, it could clamp down on millions of nuisance calls and texts a year.

“This is the first step in the right direction and we do need to be doing more work, protecting the most vulnerable households from nuisance scams."