Steve Oliver has replaced Tony Lewis as Infiniti’s regional director for North Europe which covers the UK.
Lewis has moved to another position “within the overall company”.

Oliver will be based at Infiniti’s regional office in Rickmansworth, Hertfordshire. He most recently held a senior position within Aura, a customer research and marketing solutions agency that specialises in the automotive business. Prior to this he worked for both Honda and Peugeot.

Oliver said: “I am pleased to be joining Infiniti at such an exciting time.

“Not only do we have the imminent introduction of the all new Infiniti Q50 but the company is also undergoing a major transformation globally and in Europe in order to prepare itself for future growth.

“This clearly shows the determination of Infiniti to become a leading global player within the premium sector and it is great to be a part of it at such an early stage.”