Benfield Motor Group has taken on its first Chrysler and Jeep franchise.
The franchise is being added near to its existing businesses in Warwick Street, Newcastle.
It already operates showrooms for Chrysler's sister brands Alfa Romeo and Maserati in Warwick Street, and has a substantial Nissan dealership adjacent.
It added the Maserati franchise in July 2012 and Alfa Romeo in January 2009.
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