Leading from the front seems to come naturally for Graham Jacobs.

As the second generation in his family to head Vauxhall dealer group Picador, he welcomes the responsibility to motivate his dealership teams into delivering the best for his customers.

Occasionally, this will include “camp lessons”, as he puts it, to remind members of staff that customers need to be put at ease. Jacobs explained: “I have got really good guys, very knowledgeable, really into their cars and really nice chaps, but they look a bit miserable sometimes, so I give them camp lessons. 

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!