Honda (UK) has appointed Phil Webb as its new head of dealer development, effective from April 1.

Webb takes over from Nick Campolucci who recently moved to head up Honda’s motorcycle division.

In his new role Webb will be responsible for the development of Honda’s dealer network, franchising, standards, profitability and retail experience of the company’s three product ranges – cars, motorcycles and power equipment.

He moves into his new role from the position of head of power equipment where he has been in charge of the sales operation for four areas: lawn + garden, energy, marine and all-terrain vehicles, for the past three years.

Webb said: “Nick has done a fantastic job over the past year in strengthening Honda’s relationship with our dealer network, improving their return on investment and by looking to share best practice.

“I’m very much looking forward to taking on this new challenge, my experience in the finance and power equipment businesses should further enhance the sharing of best practice across the whole network.”