Russell White has been appointed to the newly created position of account director at motor dealer technology company iVendi.

White joins from fuel card company AllStar where he was corporate sales manager, following senior dealer, finance and fleet roles for Lex, Nissan and BMW.

As account director at iVendi, White will be working with key clients in delivering sales strategy, promoting new and current products, building the iVendi brand, developing the dealer sales channel and liaising with third party organisations such as media companies, finance houses and manufacturers.

iVendi director James Tew said: “Appointing an account director is another step in our 2013 growth strategy and we are very pleased to have someone with Russell’s experience and ability on board.”