Lotus and police across East Anglia are joining together this Christmas to present a united front against drink driving.
The Norfolk-based car manufacturer is working with the region's police by providing a fully liveried Lotus Evora S to help officers engage with drivers and spread the word about the ‘Fatal Four' driving behaviours, which includes drink driving.
The principal purpose of the Battenberg clad Evora is to enhance the work of the Lotus driving simulator already in use across the region to engage and educate drivers and road users of all ages.
During December officers from Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire and Cambridgeshire constabularies are taking part in national and European-wide campaigns.
Aslam Farikullah, chief operating officer for Group Lotus, said: "Lotus recognises its responsibility to safety that relates to the safeguarding of our people, our products, our racing pursuits and the wider community.
“We build cars for people to enjoy driving safely so we are happy to be part of this initiative and hope that strong action like this saves lives and keeps our roads safe for everyone."
The six forces have reinforced their joint stance by coming together with campaign partner Lotus Cars at its HQ in Hethel, to launch the initiative.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
K5BGH - 10/12/2013 17:37
This car was liveried by the Devon & Cornwall Constabularly & has been used in many road safety education events across the South West all through this summer - from the Tour of Britain cycle race in Sidmouth to 'Run to the Sun' in Newquay - it certainly seemed to promote a conversation between the public & the police which must be beneficial.