Motors.co.uk will launch a national television advertising campaign in the latter part of 2013 as part of its push to raise its awareness with consumers.

The online classifieds business said a multi-million pound investment was made by parent company Manheim to help the company’s consumer marketing campaign.

Andy Coulthurst, managing director of Motors.co.uk, said: “Significant investment in consumer marketing will be key to building our network of vehicles and dealer partners in the UK.”

Coulthurst hopes the investment will help make Motors.co.uk a household name.