Autorola has launched a new online remarketing service aimed to help dealers speed up the sale of unwanted stock that hasn’t sold first time at physical auction.
Unsold vehicles are immediately entered onto Autorola’s online selling platform to its 2,000 registered buyers.
UK sales director Jon Mitchell said: "By putting a non sold vehicle on immediate sale to thousands of new online buyers avoids it having to wait another week or two to go through physical auction."
The vehicle’s new owner becomes responsible for collecting the vehicle, avoiding any new vehicle movement costs for either the vendor or auction provider.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Steve Coulter - 04/01/2013 17:30
5-10 years ago when for retail ads Autotrader Digital were reasonable at about £9.99 to advertise a car for 2 weeks online, and for trade stock Autotrade-mail was about £40 a month (with more cars available) may turn out to be the golden age. Now there's so many auction & trade database systems the stock is diluted through too many channels each having fewer subscribers. We can't afford to subscribe to them all. I don't know why we don't just utilise Twitter #tradecar or something. That's free.