In 2006, Vertu Motors was started by Robert Forrester with the aim to acquire and consolidate motor retail companies. Today, those aims remain unchanged and its managing director sees no reason to stop growing the company and the brands it represents, with the Germans firmly in the expansion plan.
The strategy
Jeremy Bennett: You started Vertu to acquire and consolidate. Why those two aims?
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Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
Wish to remain anonymous - 30/01/2013 11:34
Hi, I am a shareholder in Vertu who after 5 years is back to where I started in terms of share price. I think there is excellent leadership through Mr Forrester, but I only hope he and Vertu remember to focus on long term profitability. I worry some of the acquisitions may be costly and I do hope consolidation will lead in time to a 2% (or even higher)margin. I remain a committed shareholder, thank Mr Forrester and his staff for their work, but ask that long term return to shareholders be at the forefront of what Vertu aims to achieve.