Vertu Motors signs data deal with Solera Cap HPI

Vertu Motors has entered into a partnership with Solera Cap HPI to feed in data points required as part of its omnichannel retail strategy.

All dealerships across Vertu’s 200-strong network will use provenance checks, as well as current and forecast vehicle valuations to help the group refine its pricing strategies.

David Crane, chief operations officer at Vertu, said: “The new agreement builds on our long-standing relationship with Solera Cap HPI.

“It supports the company’s commitment to data-led decision-making in a fast paced market, with the ability to update vehicle pricing from a central source, bringing even more efficiencies into the group.”

Crane said the business is using data driven decision making to generate enhanced returns and to deliver a better customer experience.

He added: “Data drives our omnichannel development, bringing ‘bricks and clicks’ together.”

The announcement follows Vertu’s recent £3.6 million investment to grow its footprint in the South West, including the opening of two Volvo dealerships in Yeovil and Plymouth.

Solera Cap HPI supports UK dealerships with real-time vehicle valuations and provenance data.

In 2024, the company carried out over 143.8 million valuations and 29.2 million HPI Checks through its digital platforms.