Ford dealers are making January 24th Fiesta Day as orders open for the new Fiesta ST hot hatch.
Ford has announced the 180bhp ST starts at £16,995, which it says is some £2,000 below competitors and will make the Fiesta ST the most accessible new hot hatch on the UK market when it launches in March.
The carmaker said the full Fiesta range is now in showrooms, and with orders for the facelifted model already exceeding 15,000 all of Ford’s 530 UK dealers have set aside January 24th as “Fiesta Day”.
In addition to special showroom features and attractions, Ford has also launched a Facebook app which analyses information on profile pages to match users with their ideal Fiesta specification.
The app also encourages the submission of ideas on the perfect 24 hours in a new Fiesta – as already enjoyed by singing star Jessie Ware.
Sprinting from 0-62mph in 6.9 seconds, the sporty ST remains capable of returning 47.9mpg and CO2 emissions of just 138g/km.
Standard UK specification includes 17in alloy wheels, halogen projector headlamps, ST front fog lights, DAB radio, SYNC connectivity, Thatcham CAT 1 alarm, Recaro seats My Key and air conditioning.
The ST2 trim, a £1,000 premium, adds partial leather heated Recaro seats, Sony DAB radio, Ford keyless start, privacy glass and LED daytime running lamps.
“The UK’s renowned love affair with fast Fords is about to get another boost,” said Mark Ovenden, Ford Britain managing director.
"We have had fantastic success with the new Focus ST, and the Fiesta ST will deliver similar thrills to a whole new audience and at a uniquely accessible price.”
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
emeles - 25/01/2013 08:00
after Supersports and a few XR2's in my past this car looks very much like a modern equivilent....pity I work for another marque or it would be on lt list.