Qoros, the new Chinese car brand, has revealed its new small C-segment saloon GQ3, which will be heading to Europe later this year.

The new brand is a joint venture between Chery Automobile, China's largest independent car manufacturer, and Israel Corporation, a globally acting industry holding company.

Volker Steinwascher, deputy chairman of the management board at Qoros, said: “During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers.

“They are very sensitive about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards. As an entirely new brand, we have the advantage of being able to focus our efforts, without compromise or distraction, on meeting the demands of these customers.”

The new model will make its world debut at the Geneva Motor Show from March 7 with sales starting in China in the second half of the year in 2013 and the first cars arriving in Europe in late 2013. No decision has yet been made on whether there will be right hand drive models coming to the UK.

The new model will feature LED headlights, eight-inch touch screen infotainment display, eight-spoke alloy wheels, Cloud connectivity and technology that will allow customers to book dealer service appointments.

Qoros is planning to expand its range with more family cars and all of them will follow the three character naming structure like the GQ3.

The first letter designates the body style: all sedans will carry the first letter 'G‘.  All Qoros models will feature the second letter 'Q‘ – a reference to the 'master‘ brand. The third digit will always be a number and indicates the segment in which the model range sits. The number '3‘ denotes that the model is in the compact / C-segment.

After its world premiere in Geneva, the Qoros GQ3 will be exhibited at the Shanghai Motor Show in April 2013.

Qoros is currently building a production plant in Changshu which will have an initial production capacity of 150,000 vehicles per year, which it hopes to increase to 450,000 vehicles per year.