Rolls-Royce Motor Cars today confirmed the launch of its next model, Rolls-Royce Wraith.

The car will be presented for the first time at the Geneva Motor Show on 5 March 2013, with first deliveries to customers expected in the fourth quarter of 2013.

Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, confirmed the news at the company’s World Dealer Conference in London this morning.

“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” he explained to representatives of the 100-strong global dealer network.

“Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years.

"This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama,” said Müller-Ötvös.

Wraith will be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history, it said, as a breathtaking car that will set a new benchmark in the ultra-luxury segment and will reaffirm the position of Rolls-Royce at the absolute pinnacle of automotive luxury.

The launch will revive one of the most famous Rolls-Royce names first used in 1938.

The new car embraces the very finest things in life – elegance, beauty, refinement and luxury – to be enjoyed by a new generation of confident gentlemen and women. It will boldly shape the future of Rolls-Royce, building on the success of Phantom and Ghost, bringing new customers to the marque.