The Greater London dealerships owned by Fiat Group Automobiles are now live online under the Fiat Motor Village brand.
The new site (www.motorvillageuk.com) provides an introduction to the services offered by Fiat Group Automobiles’ flagship UK dealer for all of its marques: Fiat, Abarth, Alfa Romeo, Chrysler, Jeep and Fiat Professional.
Covering the three Motor Village showrooms – Marylebone, Croydon and Hayes – the site represents a huge catchment area, giving a wide spread of customers the opportunity to browse, compare and arrange test drives of FGA’s new car range.
"Almost all car buyers now begin their search for a new vehicle on the internet – web traffic levels have grown by more than 360 per cent in the last 18 months,” says Tony Dittli, managing director, Fiat Marylebone.
“Never before have we had all our brands, and all our locations, in one easy-to-navigate area. Our customers deserve the best in terms of product information, offers and promotions, and I believe that is what we are giving them.”
The new site has been developed by specialist agency Visarc.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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