MG initiative to tap into thousands of Midlands workers

By Tim Rose
|
24 May 2012

MG Motor UK is launching a special discount scheme for employees of its local industry, council and other organisations.

It has launched a MG Privileged Members Car Scheme, with initial membership offered to 46,000 people working for Birmingham City Council.

Other local organisations will be invited later.

Council leader Sir Albert Bore said: "The new administration is delighted to support this initiative. Our policy is to buy Birmingham wherever possible. This will create work in the city and get our people back in jobs."

MG's Longbridge assembly plant employs some 400 people.

MG Motor UK

Author: Tim Rose

Editor

tim.rose@bauermedia.co.uk

01733468266

An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.

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Irishboy4 - 24/05/2012 12:35

MG's Longbridge assembly plant employs some 400 people. When BMW walked away, taking Mini with them, Longbridge employed over 7000 people!
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LINGsCARS.com - 24/05/2012 19:53

MG Motor is in trouble, I think. UK sales have crashed (they never really took off), with just 16 cars registered in April 2012 (despite 45 MG dealers... they sold 1/3 of a car each it seems). The Birmingham City Council thing is interesting, because you have to wonder if there is something more sinister going on.... Recently, 40 right-hand-drive MG6 cars were donated to Robert Mugabe (for free as a "gift") for Zimbabwe Government use. Has MG Motor donated any cars to Birmingham City Council? And does MG's support of good old Bob Mugabe mean that they regard Birmingham City Council leader Sir Albert Bore as a similar benign dictator figure, to "The Lion of Africa"? In truth, the cars are being sold on a lie, ie. that they are British. In fact, they are not. They should be sold as Chinese, despite the fact that the bumpers are screwed on at Longbridge. Also, what do the other 399 people actually do at Longbridge, after the assembly line bloke has assembled the 16 cars "sold" in the UK in April? - Ling
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