The trend of network downsizing among more mature brands is continuing, as up to 20 Mazda dealers are to lose their franchise, the company’s UK importer has revealed.
MD Jeremy Thomson explained the move would take place “organically” over the next 2-3 years, taking the network down from the current level of 155 sites to around 135.
“It’s not a hard and fast number that we’re aiming for, but it’s in line with our volume expectations and is about creating a sustainable and profitable business for all of our network,” he explained.
For more on this story see AM Magazine on April 27.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
iceage - 23/04/2012 13:38
After looking at the ugly front end of the all new CX5 I can understand why Mazda UK has lowered its volume expectations. Try having a look at it on their website it doesnt show a frontal perspective.... Best of luck in the showrooms!!!