Mercedes has revealed the first details and images of the production ready A-Class which will go on sale in the UK in November 2012.

The new model is key in Mercedes’ strategy to appeal to a younger audience and will help it to compete with models like the BMW 1 Series and Audi A3.

The A-Class is based on the same platform as the new B-Class and is shaped around a much more conventional hatchback profile and is much longer, wider and lower in comparison to the boxy previous generation model.

View a full gallery of images of the new A-Class in the gallery section of AM-online.com

There will be three trim levels from launch, including Urban, Style and AMG Sport and customers will be able to choose from a wide range of engine options which will all feature start-stop technology.

There will also be the choice between six-speed manual or seven-speed twin-clutch transmissions.
The full range of engines includes:

A180 1.6 petrol, 114bhp
A200 1.6 petrol, 154bhp
A250 2.0 petrol, 209bhp
A180 CDI, 108bhp
A200 CDI, 134bhp
A220 CDI, 168bhp

Mercedes has made sure technology in the A-Class is compatible with the Apple iPhone, which can sync with the onboard operating system.

Other technological features include a drowsiness detector, active parking assist, voice activation, blindspot monitors and a standard-across-the-range radar-based Collision Prevention Assist, warning of impending collisions and prepping the brakes for an emergency stop.

Prices will be revealed closer to launch.