Perran Moon has been appointed Trader Media Group's B2B marketing director.
He joined the business, which owns Auto Trader and Razsor, after seven years as group marketing director at remarketing group Manheim.
Moon's CV also includes previous roles at Renault, Nissan, Virgin, O2 and BSkyB.
Craig Stevens, group director for digital marketing, said: "Perran Moon's wealth of automotive B2B marketing experience will prove invaluable as Trader Media Group develops its value proposition and broadens the extensive offering of products and services to our dealer and manufacturer customers."
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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