German premium carmaker Audi is in talks to acquire Ducati, the sports motorcycle manufacturer, according to reports from AM's sister magazine Car.
Car magazine reports that the plan is part of Project Eagle, a brainchild of Volkswagen group scion Ferdinand Piech, who has looking into opportunities to buy a prestigious motorcycle brand for some time.
Ducati, which makes around 40,000 motorcycles a year, is on the market since its debt burden is reportedly higher than its revenues.
Click here for the full story on Car's website:
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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