Bentley Motors has appointed Stefan Büscher as marketing and product director.

Büscher started on January 1 and reports directly to Alasdair Stewart, member of the board for sales and marketing, at Bentley’s world-wide headquarters in Crewe, England.

He is responsible for all marketing and product activities, including brand strategy and development, digital marketing and CRM, live marketing, event management and the Bentley Collection.

A German native, Büscher was educated in France and the UK and has established an international career in marketing.

After an initial spell within sales and marketing for Dresdner Bank, he has pursued a career within the automotive industry and since 1997 has been with the Porsche AG in Stuttgart, latterly as the general manager for marketing communications.