Family-owned business Humberside Motor Group has opened a new Infiniti showroom in Hull.

The new site takes Infiniti’s UK network to seven. It is planning to open new sites in Bristol, Belfast, Newcastle, Nottingham and Cambridge.

Humberside Motor Group previously had the new car franchise for Saab in Hull and Grimsby. It is still operating as an authorised repairer in both towns. Stephen Smith is leading the Infiniti business in Hull.

Smith said: “Infiniti is still a new and exciting brand to the UK and I am very pleased to be one of the first centres to be able to supply these luxury performance vehicles.

“Although they are still a comparatively rare sight on our roads, some people like to stand out from the crowd and the Infiniti range allows our customers to do just that."

Infiniti has showrooms open in Reading, Glasgow, Leeds, Stockport, Birmingham and London.

The brand is looking to establish a network of 42 dealerships in the UK by 2016. Infiniti is looking to provide an alternative to BMW, Audi and Mercedes-Benz and has been slowly growing its market share in the UK. It currently sits at a very small 0.02% but registrations are building on a small base, up 54.64% year-to-date.