Automotive website developer Razsor has entered into a strategic agreement with Google to become a "'premier SME partner" of its AdWords advertising programme in the UK.

It will mean dealer websites developed by Razsor that have added its PPC product will gain access to AdWord account management, bidding on the correct keywords related to what they are selling and dealers only pay when an interested user clicks on their advert.

David Grunwald, head of channel sales UK/I at Google, said: "The Google AdWords Premier SMB Partner Program was created to help small and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns."

Craig Stevens, group director digital marketing, Trader Media Group, said: "The relationship with Google will greatly strengthen our pay-per-click offering and set the standard for the automotive sector.

"It will create a highly sophisticated online tool and ensure that our dealer customers are at the forefront of consumer searches. A strong PPC strategy is essential as part of an overall digital marketing strategy and this new partnership will support the delivery of best response.”