Insight: Big success for dealership with streamlined management structure

8 October 2012

Manufacturer insight

By Tony Willard

For 15 years Romford Mazda staggered along, failing to fulfil anything like its potential. Then, in 2007, two brothers acquired the business with a novel vision for success: there would be no managers apart from themselves.

With this unlikely platform the dea-lership in north-east Greater London made gradual progress, which five years on led to recognition by being named sales team of the year at the 2012 AM Awards in February.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Mazda Motors UK

Comments (3)

Login to comment

Comments

APC1953 - 09/10/2012 07:38

Brilliant
- 0
- 0
Alfa racer - 09/10/2012 20:11

The fact that clients deal with the Salesman from start to finish is a huge plus.It creates "flow" and is much more profesional that being passed from pillar to post.
- 0
- 0
kevthebass - 10/10/2012 09:20

At last a DP that understands, and applies the basics: customer parking at a dealership? How rare is that. Most bays are usually stuffed with used stock! Aftersales and trust; so contrary to the "only as good as last week's figures" short term sales driven approach by dealer groups. Customers WILL come back if you treat them properly, they DON'T have to buy a car on the first visit, would you? No. There's been virtually no money in new cars for years, nice to see that the importance of aftersales is genuinely understood, and not just given lip service.Great job.
- 0
- 0
- APC1953 - 10/10/2012 09:33
  
  @kevthebass - This is the model of what a dealership should be about and that is the customer.
  0
  
  0