JCT600 has opened its new Kia dealership in Castleford on Park Road after making a “significant” investment in a six car showroom and the Korean brand’s latest corporate identity.

Les Cooper, JCT600 Kia brand director, said the decision to expand with Kia was taken due to the brand’s recent market share growth in the UK.

Cooper is confident about what the dealership will offer his customers: “The continued demand for the Kia brand has made the opening of this dealership possible.

“We have assembled a team that will offer a professional, friendly experience that ensures our customers can make informed decisions in a welcoming environment.”

JCT600 represents 21 franchises across 42 dealerships in the UK.