UK Chrysler Jeep dealers are gearing up for the launch of the Ypsilon city car, which goes on sale next month priced from £10,695.
The car, based on the Lancia Ypsilon sold on mainland Europe, will be the second vehicle in the Chrysler range, alongside the Voyager MPV.
Dealers have already begun some online marketing of the car, which shares its platform with the Fiat 500.
It will be available in S, SE or Limited trims, with a number of option packs for customers to personalise their Ypsilon.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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