Subaru hopes to raise tens of thousands of pounds for victims of the Japanese earthquake and tsunami by kicking off a cycle relay from its Warwickshire headquarters.
Subaru UK company chairman Lord Robert Edmiston will cycle the first leg from the Coleshill headquarters to dealership Carstins Subaru, in Station Road, Balsall Common, on August 1.
The relay will then see other employees cycle various legs between 60 Subaru dealerships across the country. The company will also be raffling off a £28,000 Subaru Outback.
The firm hopes to raise money for families made homeless in Japan.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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