Skoda has introduced - as expected - a new brand and corporate identity as part of an overhaul of its marketing strategy aimed at giving the car marque a more 'modern' image.

All internal and external communication will feature a new logo with the winged-arrow image now given more prominence. Marketing materials will also be written in a new font.

The changes, unveiled today at the Geneva Motor Show aim to boost recognition and sales of Skoda models such as Fabia and Yeti in the UK. There is also a new brand slogan: 'The new power of Skoda'.

Dealers will begin the roll out of the new CI from April.

The company sold 41,000 cars in 2010, it claims, a 10.5% increase on 2009 and wants accelerate growth further in 2011 to increase its 2% market share.

The new badge was revealed on Skoda's VisionD concept (pictured).

The design cues on this car will feature on Skoda's next four cars, including a new city car and C-segment hatchback, plus the revised Superb in 2012.

Skoda Vision D concept 2011