Michael Willis (44), Principal, Ford College, Ford Motor Company.

How did you get into the automotive business?
Joined Ford in 1981 as a technician apprentice on leaving school.

What does your job entail?
I lead a team that is responsible for the training development needs of our dealer network.

How will your job change over the next few years?
We plan to provide our dealers with a single point of contact for their training needs and bring our technical and sales training into an integrated solution.

Previous jobs?
I have held several roles in my 28 years with Ford, in parts, marketing, car and fleet sales.

What advice would you give to youngsters joining the industry?
Keep learning and take responsibility for your own development. Be aware of your company’s objectives and understand the contribution you can make to help achieve them.

What keeps you awake at night?
Ivan our cockerel, who has his own interpretation of daybreak.

What business person inspires you and why?
John Bloor (Triumph Motor-cycles) – his commitment and passion have turned Triumph into a global motorcycle brand again.

Favourite book
Notes from a Small Island by Bill Bryson.

Favourite holiday
Relaxing on a beach in the Maldives

Favourite film
Pulp Fiction.