Infiniti Europe has revealed that its first UK partner to sell its models in the UK will be Rymco UK, a wholly owned subsidiary of Rasamny Younis Motor Co and Infiniti’s partner in the Lebanon.

Rymco UK has appointed Paul Atkinson as its managing director. He has previously worked as franchise director with premium and luxury brands in the UK at Inchcape Retail and Jardine Motors Group.

The first UK Infiniti centre is under construction and on schedule to open its doors on the outskirts of Reading, close to Junction 11 of the M4, during September.

There will be two more sites due to be built for London. It’s expected that another UK partner will be announced to hold centre in the north of England.

Infiniti is aiming for a network of around 12 centres in the UK, although the Japanese brand believes this coverage will extend to almost the entire country due to its VIP Service which offers customers collection and delivery of their vehicle for annual maintenance up to 150 miles from the Infiniti showroom (beyond this is also available at customer contribution).

The full Infiniti range of cars including the G37 Saloon, G37 Coupé, G37 Convertible, EX37 coupé crossover and the FX line of crossovers will be available from launch. This line-up will be expanded to include a larger saloon model and a performance V6 diesel during 2010.