Know your customers: Mazda

The ever-popular MX5 remains Mazda’s top-selling model in the UK, making up more than a fifth of its total sales. 

Probably more surprising is the fact that more than half of all Mazdas sold in this country are hatchbacks. They make up 54.4% and help the marque to be the 17th most favoured make in the UK. 

Unsurprisingly, 20.3% of the 469,062 Mazdas registered are convertibles and 29.7% are classed as sports cars.
Almost a third of Mazdas (32.1%) are classed as small family cars, with medium family cars making up 24.5% .

Manual transmission is certainly favoured by Mazda buyers with only 7.3% opting for automatics.

Almost a third of the models are privately owned by women while men make up 52% of owners while the gender of the owners of the remaining vehicles is unknown.

Just under 10% are company owned.

When it comes to popularity, the Mazda6 comes in second behind the MX5 with 17.7% of the total registrations. The Mazda 323 follows closely on 16.1%.

A fifth of Mazdas in the UK are less than two years old and 40.3% come in at under four years. The more than 10-year-old models make up 22.9%.

Private number plates have been put on Mazdas by 15.7% of owners. The top 10 locations to spot a Mazda are Birmingham, Glasgow, Peterborough, Newcastle upon Tyne, Chester,
Nottingham, Sheffield, Bristol, Cardiff and Leicester.