Volvo Car UK has launched a bespoke accident management service for its customers.

The scheme has been created by Accident Exchange in a partnership aimed at increasing the Volvo franchised network's retention of body repair business and improving the branded customer experience.

At the core of the programme is a insurance-based mobility proposition developed by Accident Exchange to guarantee a replacement vehicle irrespective of liability.

Non-fault customers will receive a like-for-like Volvo for the duration of the repair, while at-fault owners receive a courtesy car for a maximum of 21 days.

Accident Exchange will free up the dealer network by centrally managing every step of the service from initial claims call to repatriation of the customer's vehicle.

A spokesman said that dealers will benefit from improved customer retention, reduced courtesy car costs, higher repair capture, profitability and commission from non-fault hires.

Accident Exchange specialists will also proactively assist Volvo dealers and repair centres to generate and convert more estimates.

Kevin Meeks, Volvo's network and business development director, said: “Customer satisfaction has always been one of our core drivers and this programme will ensure that Volvo owners remain mobile should they be unfortunate enough to be involved in an accident.”

Initially all new customers will be automatically included in the Volvo Accident Management scheme with Selected Used car customers being included at a later date.

A proactive marketing and education campaign will ensure existing owners are aware of the scheme.