A 'Simple Switch' promotion at Astle BMW/Mini dealerships in Grimsby and Scunthorpe notched up 36 sales during the four-day event.

The dealerships, part of Crystal Motor Group, promised a no-hassle sales approach, leaving customers free to browse and choose from a range of 'best price' vehicles sold with no haggling.

Anyone with a vehicle to part-exchange was able to get a valuation price at the showrooms and was then presented with a voucher for that amount to use against any vehicle with a special offer price tag.

Marie Hoodless, group marketing controller at Astle, said: “The weekend was a huge success for both dealerships and we are now planning to hold the event every year.