Sytner Group has been chosen to operate the world’s largest Audi showroom when it opens for business in London this autumn.

The £30 million outlet, named West London Audi, will span seven storeys, and has a showroom positioned to be visible to passing motorists on the elevated section of the M4 and Great West Road.

Jeremy Hicks, Audi UK director, told AM: “Sytner is a proven performer for Audi and it has the right attitude and experience when it comes to providing a premium service.”

Sytner Group already represents Audi at eight locations, including the M4 corridor, north and west Yorkshire, Nottingham and Leicester.

West London Audi will be the UK’s third flagship outlet for the premium brand. Others are in Glasgow and Birmingham.