Lotus is hosting a number of events to celebrate its diamond anniversary.
The highlight will be a 60th birthday party at Lotus Headquarters in Hethel in September this year, with over 15,000 visitors expected.
The milestone ties in with the launch of Lotus' new car at the British Motorshow in July.
Mike Kimberley, Group Lotus CEO, said: "This is a great opportunity to celebrate the past and look forward to both a very special year for Lotus and a fantastic future.
"It is important to use to celebrate the spirit of Lotus ad we invite everyone to our headquarters to meet our people, our staff and our fans."
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