Dodge has begun a two-month campaign promoting its Caliber hatchback through innovative use of articulated lorries.

Media buying agency BJK&E secured a deal to feature poster-format illustrations of the car on the rear of 450 long-haul trucks whose routes will span the length and breadth of the UK’s motorway networks.

The posters highlight Caliber’s bold styling and read: “The new Dodge Caliber. From as little as £11,495. It’s anything but cute.

  • Find out more at www.dodge.co.uk. The campaign is supported by billboard advertising at 130 motorway service stations.